Archive for November 2014

5 Must-Learn Lessons from Nike

Nike turned 50 this year. Many businesses don’t make it that long or are absorbed into larger enterprises by that time. Today, Nike is an estimated brand value of $19 billion and is the most valuable sports brand on the Forbes list. Lots of people are surprised to learn that it’s an Oregon company. If…

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How to Jump Start Action

When a new change initiative comes along, it may be greeted with a yawn and a sideways look  – another “Flavor of the Month.” So, how do you get folks to move? Using your own authority or referring to senior leaders’ authority by saying “They say we have to…” may create polite compliance but ultimately…

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Change is Good for You, Really!

What if we could view change as good for our health? The research tells us that it actually is – but only if we buy in to the outcome. If we don’t, we perceive it as stressful and we know that’s not good.  In other words, our belief about the benefit of change will effect…

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How to Make Your Message Memorable

If you want to change something (and don’t you?) then you simply must be concise. If you really want to get people to change their mind or take action then you’ll need to make your message memorable. Complex messages don’t drive change. Complexity can be right for some situations but so many of the business…

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3 Ways to Motivate Change

No matter how cool, calm and collected professionals may look or what they might be willing to admit, change makes them nervous. You might hear it in a tone of voice, see it in body language or sometimes hear it stated right up front. I recently had a conversation with a senior executive who has…

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