Storytelling

Cut Through the Blah, Blah

Managers love data but people love stories.  If you want to go directly to the hearts of your listeners, tell a story. You’ll need more than just the facts to be persuasive. You’ll need to connect with feelings too. It’s been said for years and it is true that facts make us think and feelings…

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5 Must-Learn Lessons from Nike

Nike turned 50 this year. Many businesses don’t make it that long or are absorbed into larger enterprises by that time. Today, Nike is an estimated brand value of $19 billion and is the most valuable sports brand on the Forbes list. Lots of people are surprised to learn that it’s an Oregon company. If…

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Drowning in Data? A Story is your Lifeboat

Did you ever feel that you were swimming through waves of data? Have you left a presentation underwater in the ocean of metrics? As decisions are made, data is consulted – as it should be. Analytics persuade others which choice to make and there’s no shortage of it these days. It’s true that if we can’t measure…

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3 Ways to Keep a Story Short & Simple

“Storytelling! Are you serious? Everyone around here is going as fast as they can. We don’t have time to tell stories.” My client and I were discussing ideas to develop leadership presence in junior leaders.   When I suggested storytelling, she was worried. “We’re all about ‘drive’ here – it’s not a storytelling culture.” Super-short stories…

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Betty Ford: Inspiring Leader

The New York Times wrote that Betty Ford “struggled and inspired” and that is the leadership lesson she taught us.  Sharing your struggle and, ultimately victory, is what inspires others.  I often hear leaders ask “How do I inspire my team?”  The answer to that question lies in the example Betty Ford set. It is the same…

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